The problem
A law startup wanted a video ad. A real one needs a film crew, an actor, a set and an editor, and the startup could not afford that.
They gave us a rough sketch of the idea: a judge, in a courtroom, talking about their startup.
What we built
We made the whole ad with software. There was no camera, no actor and no set.
AI video has one big weakness. It looks real for about eight seconds, and then the face, the room or the light changes in the next clip. An ad cannot have a judge who turns into a different person every eight seconds.
So we described the judge once (face, hair, glasses, robe) and the courtroom once (bench, flags, light, camera). Every scene used those same descriptions, and only the spoken line changed. Then a person cut the scenes together by hand.
What changed
The startup has a two minute video ad, and it did not spend thousands on ad production to get it. The ad is 20 scenes long, in 1080p, with speech.
The judge, the room and the light stay the same from the first scene to the last. That is the part most AI video gets wrong.
The impact
A filmed ad was out of reach for this startup. Now it has one.
A small firm can put a professional video in front of clients with no crew, no set and no ad agency.
A law startup that could not afford a full video ad. Made with Veo 3 on Google Vertex AI. Edited by hand.